Home Page Breakdown
Announcement Bar
Thin top bar promoting free shipping or discounts.
Enhances urgency and drives conversions.
Hero Section
Full-width static banner showcasing latest collection
Minimal overlay text with elegant serif typography
Prominent Shop Now CTA for direct engagement
Featured Categories
Grid layout highlighting New Arrivals, Best Sellers, and Signature Styles
Clean product imagery with hover-to-view secondary image effect
Seamless navigation to category pages
Collection Spotlight
Large editorial-style image blocks for featured collections
Minimalist design with whitespace to maintain luxury brand feel
Integrated links for immediate shopping access
Newsletter & Social Media Strip
Email capture field with simple call to action for exclusive updates
Embedded Instagram preview strip for brand lifestyle showcase
Footer
Compact footer with essential navigation, contact info, and social icons
Maintains brand’s black-and-white color palette for consistency
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Product Detail Page (PDP) Overview
Image Gallery Hero
Large carousel featuring high-res images of the dress in “Amethyst”, with model and flat lay shots.
Built-in image modal for close-up views; clean and immersive presentation.
Image tally (“1 / of 5”) subtly communicates collection size without overwhelming.
Designed to highlight craftsmanship and fabric drape from multiple angles.
Product Title & Pricing
Simple, centered product name: “Naina Taffeta Midi”.
Price displayed clearly, with stylistic separation even if not discounted.
“Sold out” message appears for all variants—maintains visual consistency and urgency.
Variant Selectors & Add-to-Cart
Color and size dropdowns prominently placed — both “Amethyst” color and all sizes are sold out, clearly labelled.
“Add to cart” button is grayed out or disabled, reflecting real-time availability and preventing frustration.
A “Unable to load pickup availability” message hints at store integration, keeping geographically-minded users informed.
Designer’s Notes
Elegant block of descriptive copy: “classic sweetheart neckline, structured corseted bodice, flowing skirt…”
Positioned directly below the action zone, crafting a storytelling moment that connects emotionally and educates on silhouette.
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Contact Us Page – Breakdown
Page Structure
Simple, Minimal Layout
Clean, distraction-free design with a white background and centered content.
Focus is on functionality over visuals.
Contact Form
Fields Included:
Name
Email
Phone Number (optional)
Message box
Design:
All fields are vertically stacked.
Uses Shopify’s native contact form setup.
CTA Button: Clearly labeled — “Senden” (Send).
Trust Signals
Privacy-Oriented Messaging
Subtle privacy note near the form input area for GDPR compliance (implied, not explicitly stated).
Clean URL:
/pages/contact(professional & SEO-friendly)
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