Home Page Breakdown
Top Navigation & Currency Selector
Prominent region/currency selector (UK, EU, USD) for localized shopping.
Main navigation includes categories like Underwear, Swim Shorts, Accessories, and Sale, along with an About Us section
Trust & Social Proof Strip
Display of a high customer rating: “★★★★★ Rated 4.8 out of 5 based on 2418 reviews.”
Hero-Style Product Navigation
- A set of quick-access links to product categories like Zero Mesh Swim Shorts, Bamboo Boxer Multipacks, Hyper-Cool™, Zero-Chafe™, Cotton Boxers, and Accessories. Positioned like a visual hero navigation menu.
“Best Sellers” Product Gallery
A diverse grid showcasing bestselling products: bamboo boxers, swim shorts, waterproof beanies.
Each product includes image, name, star rating, sale and regular prices—driving conversions with value clarity.
“New In” Product Highlights
Another dynamic product strip featuring new collections like Hyper‑Cool™, Zero‑Chafe™, and waterproof beanies.
Clean layout with images, product names, and prices inviting fresh browsing.
Brand Story & Key Value Proposition
A succinct positioning statement: “Essential menswear done right.”
Highlights include:
Designed in the UK
Premium quality and true-to-size fits
Free UK shipping on all orders
1–2 day dispatch, 30-day easy returns with free exchanges
UK-based customer service
Footer & Resources
Sub-navigation links: Our Story, Reviews, Blog, along with utility links like Contact Us, Returns, Shipping & Delivery, and Size Guides.
Social media icons (Facebook, Instagram), brand statement, and legal links (Refund policy, Privacy policy, Terms of service).
Payment method icons for enhanced checkout trust (Visa, PayPal, Shop Pay, etc.).
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Product Detail Page (PDP) Overview
Product Image Gallery
Single main image layout (non-slider).
High-resolution images showing multiple views (front, back, worn, folded).
Image switches as you hover or select color/variant.
Product Title & Pricing
Bold product title at the top (e.g., “Zero-Chafe™ Bamboo Boxer (3-Pack)”).
Pricing structure shows:
Discounted price in bold
Original price struck through (for sale items)
Subtle messaging on “Save X%” for bundles/multipacks.
Reviews Badge
Star rating with total number of reviews right below the product name.
Clicking leads to the reviews section lower on the page.
Product Options
Color selectors (visual swatches).
Size selectors (pill-style buttons).
Custom size guide pop-up for detailed measurements.
Highlights like “True to size” or “Runs small” info.
Product Description (Accordion/Tabs)
Structured collapsible sections:
Details – material, fit, key selling points.
Care Instructions
Delivery & Returns
Clear bullet points for quick readability.
Customer Reviews Section
Integrated review section with:
Star ratings
User images (photo reviews)
Written feedback
Filter/sort options (e.g., most recent, highest rated)
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Collection Page Breakdown
Hero Section / Collection Header
Minimalistic text-based header (e.g., “All Products”).
No large banner image – clean and product-focused.
Auto Price & Quantity Logic
Quantity update triggers real-time subtotal adjustment
Zero-lag UX using AJAX + Shopify sections rendering
Custom message: “You’re X away from free shipping”
May include logic for automatic bundle discounts or gifts
Product Grid
3-column responsive grid on desktop.
Mobile layout: 2-column stacked grid.
Each product card includes:
Product image (model wearing item or flat lay)
Product name
Price (with strike-through if discounted)
Subtle badge (e.g., “New” or discount percentage) where applicable
Hover Effects
On hover:
Image swaps to alternative view (e.g., back view or lifestyle shot)
Subtle zoom-in effect
No quick add or wishlist visible
Pagination / Infinite Scroll
Uses “Load More” button instead of traditional pagination.
Keeps the browsing experience fluid and uninterrupted.
Sorting & Filters
Sorting Dropdown at the top-right:
Options: Best Selling, Alphabetical, Price (Low to High / High to Low), Newest
Advanced filtering visible (e.g., sidebar filters for size, color, etc.)
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